Sinar Mas Land – Indonesia Operation, owns around 10,000 hectares of a strategic land bank (as of 2011) with projects in city development, township, residential, commercial, retail, industrial estates, and hospitality properties, including property-related services, is undoubtedly the largest and most diversified property company in Indonesia.
Comprised of two well-respected listed property companies: PT. Bumi Serpong Damai, Tbk and PT. Duta Pertiwi, Tbk; both have an established market cap of more than US$2 billion.
To be the leading property developer in South East Asia, trusted by customers, employees, society, and other stakeholders
Integrity
To put statements or promises into action to earn the trust of our customers and stakeholders.
Commitment
To perform our work wholeheartedly to achieve the best result, be fully responsible to our costumers and stakeholders.
Innovation
To actively develop innovative solutions to increase value and service to our customers and stakeholders.
Positive Attitude
To display encouraging behavior towards the creation of a conducive working environment where deep value is placed upon relationships between customers and stakeholders.
Continuous Improvement
To continuously enhance the capability of oneself, the working unit and the organization to obtain the best results for both our customers and stakeholders.
Loyalty
To cultivate the spirit of knowing, understanding and implementing the company's core values as part of the larger Sinar Mas Family.