Collect information, work with the research team with regular tracking on business performance and marketing effectiveness, and integrate with other key performance metrics to conclude on actionable insights.
Monitor competitors’ activities and performance.
Collaborate with other functions on strategic projects to deep dive into consumers’ minds and give inputs on how to win.
Analyze internal data and generate insights about different seller types.
Support business requests by either available resources or self-conducted research.
Actionable insights to improve marketing channels effectiveness, campaign optimization, users growth & segmentation, etc.
Requirements:
Bachelor’s degree, preferably majoring in Psychology
Minimum of 2 years experience in market research, CMI or a similar role
Deep understanding of market and consumers insights, tools and techniques
Someone from financial services or startup would be a plus
Good communication in English, verbal & written
Hiring criteria
You should have or be completing the following to apply for this opportunity.